Trade Show Marketing Needs Assessment Services

“To Simplify you have to clarify. Simplification is the new competitive advantage.” – Jack Trout

Visual Marketing Mentors - Trade Show Marketing Needs Assessment Services


  • What?    Is a Needs Assessment?

    A Needs Assessment is a tool that helps you focus on your tradeshow visual marketing plan.
    It is an extensive and comprehensive meeting with a questionnaire.

  • Who?     Needs to do a Needs Assessmentof their visual marketing plan? Anyone..

    … who wants to clarify their visual marketing goals with a cohesive plan.
    … whose budget has been “right sized” and needs to reevaluate their plan.

  • When?   Do you do a Needs Assessment?

    Like a budget, marketing plan, or business plan, a Needs Assessment should be done at least
    once a year. It should be viewed as an annual checkup of your company’s health.

  • How?      How do you do a Needs Assessment? It is simple and we can facilitate that for you.


 How are you currently perceived in your industry?
Who are your main competitors? List those competitors. How are they different from you?
Do you attend conferences, conventions, meetings, tradeshows or trade fairs? Have you stopped exhibiting? Why?
Which members of your company attend and work the shows? Why?

Visual Marketing Mentors - Disney Wonder - Photo By The Other Photographer

If you need more information about Trade Show Marketing Needs Assessments, please contact VMM.
404.826.4240 or 404.218.4992 / Email Us

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